Moooi and Erwin Olaf at Milan Design Week 2013...

At this year's Salone del Mobile ,Moooi entered a bold new era with an incredible space in Milan's Tortona district ,in over 1700m2, the worlds of Marcel Wanders ,Moooi and Erwin Olaf came together to spectacular effect .

Erwin Olaf has been working with Moooi for years and this year its founder and art director Marcel Wanders decided to devote an entire exhibition to the photographer. The dutch company has transformed an imposing space of 1.700 m2 into an impressive assembly of colorful living quarters with new product displays, and lounges. Interior design meets artistic photography and they connect, creating the perfect balance between two inspiring, stylish and playful realities. New creations by Marcel Wanders, Studio Job, Joost Van Bleiswijk, Edward Van Vliet, Neri & Hu, Nika Zupanc, Moooi works/Bart Schilder, Bertjan Pot, Raimond Puts, Lorenza Bozzoli and Zmik are revealed. 


 The photographs unfold their stories and feelings on a large scale, reaching a stunning height of 4,5 meters especially for this exhibition. Admiring them feels like stepping into a world of exceptional sophistication, permeated with the sharp intensity of human emotions and enveloped in a dreamy haze of subtle tension.

Via 

 image © designboom

 image © designboom

     Via Marcel Wanders and Mooi facebook page

Via Marcel Wanders and Mooi facebook page

                                 Via Marcel Wanders and Mooi facebook page

 image © designboom

Source: images © designboom  and Marcel Wanders'  facebook fanpage

Erwin Olaf interview on Moooi's unexpected welcome show

Erwin Olaf interview on moooi's unexpected welcome show from designboom on Vimeo.


Erwin Olaf has been working with moooi for years and this year its founder and art director marcel wanders decided to devote an entire exhibition to the photographer. the dutch company has transformed an imposing space of 1.700 m2 into a impressive assembly of colourful living quarters with new product displays, and lounges.


See designboom's original article

Mermaids ... a journey through Moooi’s undersea world .

I have always admired the fantastical interiors of  Marcel Wanders.... product design and architecture, the Dutch never ceases to amaze and inspire me.Now he did it again !

“To be submerged into water is to be in a place free from the constraints of gravity, free to explore a multidimensional universe. Here, like Atlantis, the world of Moooi is enveloped in water, fit for discovery. I invite you to join the mermaids in this alternative state of being” - Marcel Wanders

    
Moooi London Mermaids LDF 2011 from Moooi on Vimeo.




Moooi UK presents Mermaids by  Marcel Wanders at the London Design Festival 2011 .Launching on Monday the 19th at The White Building, Moooi’s West London Showroom, is a debut exhibition of the Mermaids photographic artworks, created by Marcel WandersThe installation opens from 19 to 25 September at The White Building, Portobello Dock, 555 Harrow Road, London, W10 4RH

"Marcel Wanders’ most recent art project Mermaids, immerses us into the world of Moooi. Wanders’Mermaids will enchant you into water and once immersed, it will take you down to the depths where you swim into Moooi’s designs. With this mythical, visual manipulation, designer Marcel Wanders captures the vibrancy of Moooi products and invites you to Moooi’s underwater world - a submerged palace overflowing with allure, innovation and mystery. During the London Design Festival 2011, The White Building – Moooi’s London Showroom – will hosta debut exhibition of the Mermaids photographic artworks. Alongside the photographic project, thegallery space will be transformed and sunk to the bottom of the ocean where Marcel Wanders’ Mermaids willguide you through the Moooi collection. The Mermaids welcome you to their underwater kingdom where Raimond by Raimond Puts, Miyake byArihiro Miyake, Heracleum by Bertjan Pot and Dear Ingo by Ron Gilad grace and light up Moooi’s submarine world. .
Relax and enjoy your journey through Moooi’s undersea world, a place where design, innovation and beauty rule.
The Moooi Team "
www.moooi.com

The association of ideas is a powerful natural process that helps to get new ideas so now I come with  this ;) :

Mermaid Song
by }X{Angel}X{
she cries into the night
a mournful hollow melody
filling the air with echoes
of a once joyful heart
she sings an unknown language
as she combs her hair of grass
tears fall from her eyes in salt drops

mingling with the ocean's churning froth

                                                                                                      Concept art for the Pirates of Caribbean Mermaid 4

Once she was a young beauty

graced with life and laughter

now she can only sing a siren song

a sad tune, destined to lure unwary sailors
to their doom, as they drown in her careless smile

Concept art for the Pirates of Caribbean Mermaid 4

Her heart was broken

in a selfish gesture

by a lover, so untrue

now her unmerciful soul

will lead no-one home

her death in life so real

She lives not, yet she breathes

called to the sea, to drown her tears
she marks not each day, tho each passes so quickly

she sought the peace of the waves

now it's hers

tho not in death

but life again, sheathed in a scaly skin

no respite for travel weary sailor

can be found upon her shores

for she has no heart left

death inside her, reigns strong and free

she slips among the waves and sea creatures

in silent recognition

tho none speak of her

to speak her name would be deat

she acknowledges no creature in her sadness

only the sea weary sailors

lulling them to their eternal sleep

as they drown in her melodic voice

each rise of the sun

day so new, she stares into the blue horizon

as she sits upon weathered stone

amidst the crashing waves and sandy beach

screaming gulls fly overhead

as undrying tears fall into a river of grief

flowing so fast and free

to spread into the sea

in a song of mournful sorrow she waits for the someone

the one she has seen in her dreams

the one who will show her true love again

and free her from this life of death