There is a road from the eye to the heart
that does not go throught the intellect
-K.Chesterton

4/18/2013

Moooi and Erwin Olaf at Milan Design Week 2013...


At this year's Salone del Mobile ,Moooi entered a bold new era with an incredible space in Milan's Tortona district ,in over 1700m2, the worlds of Marcel Wanders ,Moooi and Erwin Olaf came together to spectacular effect .

Erwin Olaf has been working with Moooi for years and this year its founder and art director Marcel Wanders decided to devote an entire exhibition to the photographer. The dutch company has transformed an imposing space of 1.700 m2 into an impressive assembly of colorful living quarters with new product displays, and lounges. Interior design meets artistic photography and they connect, creating the perfect balance between two inspiring, stylish and playful realities. New creations by Marcel Wanders, Studio Job, Joost Van Bleiswijk, Edward Van Vliet, Neri & Hu, Nika Zupanc, Moooi works/Bart Schilder, Bertjan Pot, Raimond Puts, Lorenza Bozzoli and Zmik are revealed. 


 The photographs unfold their stories and feelings on a large scale, reaching a stunning height of 4,5 meters especially for this exhibition. Admiring them feels like stepping into a world of exceptional sophistication, permeated with the sharp intensity of human emotions and enveloped in a dreamy haze of subtle tension.

Via 


 image © designboom

 image © designboom


     Via Marcel Wanders and Mooi facebook page

Via Marcel Wanders and Mooi facebook page

                                 Via Marcel Wanders and Mooi facebook page


 image © designboom

Source: images © designboom  and Marcel Wanders'  facebook fanpage

Erwin Olaf interview on Moooi's unexpected welcome show

Erwin Olaf interview on moooi's unexpected welcome show from designboom on Vimeo.


Erwin Olaf has been working with moooi for years and this year its founder and art director marcel wanders decided to devote an entire exhibition to the photographer. the dutch company has transformed an imposing space of 1.700 m2 into a impressive assembly of colourful living quarters with new product displays, and lounges.


See designboom's original article

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